This project serves as a comprehensive practice case study for Incarnage, a fictional brand in Sri Lanka. It represents our team’s hands-on approach to developing and implementing a full-scale digital marketing strategy for a new brand. Our work includes creating a foundational brand identity, designing a hypothetical website, and outlining a strategic social media content plan. While not for commercial use, this exercise allows us to refine our skills in market analysis, target audience segmentation, and creative content development, ensuring we are always ready to deliver exceptional results for future clients.